About Us
At Averlyn & Rose London, Fashion is a Story — Our Story.
Founded in 2008, Averlyn & Rose London began as a dream shared by two lifelong creatives — Averlyn and Rose.
Both discovered their passion for fashion at a young age, inspired by timeless British elegance and the art of self-expression through style.
After studying Fashion Design & Business at the London College of Style, and spending years working in the fashion industry, they decided to follow their hearts and create something of their own — a brand built on passion, authenticity, and connection.
Our Mission
For over fiteen years, we’ve been dedicated to helping people feel confident, elegant, and themselves through fashion.
At Averlyn & Rose London, we believe clothing is more than just fabric — it’s a reflection of who you are.
That’s why every piece we design and select combines modern trends with classic sophistication, made to fit every personality and every moment.
We don’t just follow trends — we listen to our customers.
Every collection is inspired by the people who wear it, and by our commitment to creating styles that feel personal, timeless, and full of confidence.
What We Stand For
✨ Authenticity – Staying true to our values and vision.
💬 Personal Connection – Every customer matters; every order is personal.
🧵 Quality & Detail – From fabric to finish, perfection is our promise.
🌿 Sustainability & Respect – We value ethical choices and thoughtful production.
Our goal has always been to make fashion accessible yet meaningful, modern yet lasting, and above all, personal.
The Averlyn & Rose London Experience
We see fashion as a dialogue — between designer and wearer, tradition and trend, individuality and elegance.
Whether you shop online or follow us on social media, we want you to feel part of our story.
We take pride in our personal approach, offering guidance, care, and authenticity in everything we do.
Fifteen Years of Style, Passion & People
What started as a small idea in London has grown into a respected fashion name with a loyal customer base across the UK and beyond.
After two decades, our passion burns brighter than ever — and our mission remains the same:
To create fashion that celebrates individuality, empowers confidence, and connects people through style.
Welcome to Averlyn & Rose London.
Where every piece tells a story, and every story begins with you. 💫